A while ago I used to be really into branding. I really like the business aspect of the brand and I think I really got into it during my marketing class few semesters ago. So, here are just some examples of work I dug up from a while ago.

OfficeFire.com

OfficeFire was going to be a blog or a service targeted directly to … offices and all things business. Unfortunately, this project never got past this stage. I really enjoyed working on this one and had really great ideas about where I would take the site, so it’s unfortunate it never took off. That is not to say it never will…

The logo represents a simple cubicle with a desk (green). Once shown to a group of designers, a lot of people were able to see it right away, but some didn’t. So I feel as though I might have been able to do a better job.

ArtHero.com

Art Hero is my freelancing firm’s identity. It’s always interested to see people misunderstand the name and claim ‘Arthero’ as my last name, but then again, it’s easy to see why they would. In fact, most people who used to go to the site always read it as one word. I found myself turning down a lot of nice freelancing jobs in the past so I took down the site (schools comes first boys and girls!)

The point in the type-mark was to show that it is indeed two words as I have intended originally. The logo itself meant to represent a shield in a simple way. Get it? I’m your art hero… so a shield, because heroes have shields, right? Right.

Good links

If you’re into branding or in the business of designing logos, check out some of these links:

• IdentityWorks - Does an in depth review of re-brandings of some big (and small) corporations.
• LogoPond - Community driven collection of logos. It has grown a lot and keeps getting better.